Laura Geller's Holiday 2025 collection captures the magic of New York City during the holiday season. Glamorous foil accents and intricate patterns are inspired by the city's iconic architecture, creating a sense of timeless elegance and nostalgia. Each palette is designed to feel beautifully wrapped for gifting, featuring geometric ribbon-inspired details that celebrate the spirit of the season. Chic, festive, and gift-ready, this collection is made to shine, no wrapping paper required.

For this collection, I designed each component and folding carton. I strategically chose NYC cityscapes that complemented the palette dimensions. I kept in mind the distribution of the color palette to create balance. I also prioritized the layering of the patterns and illustrations to ensure harmony between the background and foreground.

Role: Packaging Designer