Laura Geller’s Line Smoother launched with a campaign featuring reality star Dolores Catania. This 3 episode series features Dolores responding to “wrinkle emergencies” in a branded EMT truck. This empowering and light hearted social series continues Laura Geller’s mission of embracing your age and feeling your best. This truck was designed to align with the Line Smoother component packaging. We added in the hot pink to ensure this branded vehicle would pop on the busy streets.

Role: Junior Packaging Designer