Laura Geller's Line Smoother launched with a campaign starring reality television personality Dolores Catania. The three-episode social series follows Dolores as she responds to "wrinkle emergencies" from a custom-branded EMT truck, bringing a playful, empowering twist to the campaign. The lighthearted concept reinforces Laura Geller's mission of embracing every age with confidence. I designed the truck graphics to align with the Line Smoother packaging, carrying over the brand's visual identity while incorporating bold hot pink accents to ensure the vehicle stood out on busy city streets and across social content.

Role: Junior Packaging Designer