In 2025, Bliss launched a rolling packaging rebrand to refresh the brand's visual identity across its product portfolio. The new design direction highlights key ingredient stories and the visible results each formula delivers. As part of this rebrand, I helped develop the color palettes that differentiate each product franchise while creating a cohesive brand system. We also refined the copy hierarchy and introduced product-specific icons to improve communication and navigation. Together, these updates create packaging that clearly tells each product's story while reinforcing the benefits consumers can expect.

Role: Junior Packaging Designer