Laura Geller's Weightless Whip Mousse Foundation delivers an airy texture with a soft-blurring finish. To reflect the lightweight, whipped nature of the formula, I incorporated an angled window that creates a sense of movement across the component. This dynamic detail helps visually communicate the product's unique texture while showcasing the formula inside. The clean, modern design complements Laura Geller's existing complexion assortment, creating a cohesive look across the franchise.
Role: Packaging Designer
Laura Geller Weightless Whip Mousse Foundation
VP Creative: Tiffany Bianco
Associate Creative Director: Laura Onuska
Design Director, Packaging and Print: Carly Weilheimer
Production Designer: CC Poli