The Cheek to Chic Palette features six of Laura Geller's best-selling baked formulas. Each powder is handmade and baked in Italy, inspiring the intricate pattern featured on the packaging. Across the Laura Geller brand, I aim to create patterns that feel elevated while subtly referencing traditional Italian tilework. This project was a packaging refresh designed to modernize a highly rated Amazon-exclusive product. By incorporating our updated brand identity, we gave the palette a more contemporary look while honoring its heritage and craftsmanship behind the formulas.

Role: Packaging Designer